Jaden Smith is an actor, musician and activist based in Los Angeles California. Jaden is one of the co-founders of JUST: a company formed to drive positive social and environmental impact in everyday items while creating sustainable awareness around energy food and water. Their first product - JUST water- was created to reduce both plastic utilization and emissions in bottled water packaging. The company also was an innovator in water sourcing engaging in a public-private partnership to ensure a product that is ethically sourced and conserved. Smith made his big screen acting debut in “The Pursuit of Happyness” in 2006 starring opposite his father. Smith’s performance won him an MTV Movie Award in 2007 for “Breakthrough Performance” as well as universal acclaim for his nuanced and heartwarming performance. Other film credits include "The Day the Earth Stood Still," the box office hit "The Karate Kid" and "After Earth." Smith can also be seen in Baz Luhrmann’s music-driven Netflix period drama “The Get Down” and Magnolia Pictures’ “Skate Kitchen” which premiered at Sundance Film Festival and was released on August 10 2018.  Jaden released his second album “ERYS” in July of 2019. The album features collaborations with his sister, Willow Smith, as well as Tyler the Creator, Trinidad James, ASAP Rocky, Lido and Kid Cudi. In support of the album, Jaden opened for Tyler the Creator’s tour IGOR alongside Blood Orange and Goldlink this past fall. Jaden recently wrapped the Willow & Erys North American Tour that he co-headlined alongside Willow in December of 2019. In November 2017 Smith released his album “SYRE” via his own MSFTS Music/Roc Nation label through their Interscope Records partnership. The album debuted in the Top 10 on Billboard’s Rap Chart Hip Hop / R&B Chart and as #23 on the Billboard 200. Recently “SYRE” surpassed 100 million streams on Spotify worldwide. Smith was named one of TIME’s Top 30 Influential Teens of 2017 and one of Pandora’s Artists to Watch of 2018. Smith dropped his album "Cool Tapes Vol. 2" in November 2014 exclusively on his app Jaden Experience. The app is the first to be released in a new platform that allows artists to distribute their music directly to their fans creating an album-like experience through a dedicated platform. His first mixtape “The Cool Café” was released in 2012. Smith also hosts his own program on Apple Music’s Beats 1 radio show. Smith recently announced his new project ‘The Sunset Tapes’ and new single ‘GOKU.’ The Sunset Tapes: A Cool Tape Story is due to be released in November 2018. 
Smith starting his own clothing/lifestyle brand called MSFTSrep. The clothes range from hoodies and T-shirts to trousers and vests. Not only did Smith serve as the face of Louis Vuitton for the Spring/Summer 2016 collection but he also joined forces with G-Star to create a new collection of clothing called Forces of Nature where each piece is engineered using sustainable materials and design. Jaden is a co-founder of 501CTHREE along with Drew FitzGerald a non-profit dedicated to driving innovation engineering and advocacy of solutions around global energy water and food challenges. Their first projects are in water filtration and water recycling in Flint MI and Los Angeles CA.  Smith is an advocate for a cleaner world and was recently honored for his leadership and action on environmental issues at the 2016 EMA Awards with the “Male EMA Futures Award” and also Jaden has been awarded the first ever Robert Redford Award for his environmental work in 2018.